Multi-Channel Marketing Apprentice

Key Accountabilities: Multi-Channel Marketing & Content Delivery:

• Support the creation and delivery of marketing content across multiple channels including website, social media, email and digital campaigns


• Assist in producing engaging, accurate and supporter-focused content that supports fundraising, awareness and stewardship objectives


• Contribute to the planning and scheduling of content aligned to campaign goals and key moments in the supporter journey


• Work with the Content Designer to adapt creative assets for use across different channels and audiences


• Support the development of content that drives engagement, conversion (e.g. donations, event sign-ups) and supporter retention. Website, Digital Platforms & Supporter Experience


• Assist with maintaining website content using the CMS, ensuring it is accurate, accessible and user-friendly


• Support improvements to supporter journeys, including donation flows and campaign landing pages


• Carry out basic SEO tasks such as updating metadata, improving content structure and checking links


• Help ensure digital content aligns with accessibility standards and best practice


• Support optimisation of key pages to improve conversion rates and user experience. Campaign Support & Marketing Delivery


• Support the delivery of integrated marketing campaigns across multiple channels, including fundraising appeals and events


• Assist with uploading campaign assets, scheduling activity and maintaining campaign pages


• Contribute to campaign planning by preparing content, checking copy and supporting campaign checklists


• Work with colleagues across marketing and fundraising teams to deliver coordinated activity


• Support the implementation of marketing plans that aim to acquire new supporters and steward existing ones. Data, Analytics & Supporter Insight


• Monitor and report on basic marketing performance metrics such as social engagement, website traffic, email performance and conversions


• Support the creation of simple performance reports using analytics tools


• Assist in gathering data and insights to evaluate campaign effectiveness and supporter behaviour


• Develop an understanding of supporter segmentation, preferences and engagement patterns


• Use data to support continuous improvement of marketing activity and supporter journeys. Marketing Operations & Administration


• Support marketing administration tasks such as organising assets, maintaining content libraries and updating records


• Assist in coordinating marketing activity, including working with internal stakeholders and external suppliers where appropriate


• Help track marketing activity and support the organisation of marketing materials and resources


• Support accurate tagging, tracking and organisation of digital content to enable reporting and insight

Please note: The key dates are to be used as a guide only. Should the right candidate be found, this vacancy may close early.