Apprentice Digital Marketing Assistant

An Apprentice Digital Marketing Assistant will begin their role by providing essential support to other members of the Experiences team, particularly those managing client accounts. In the early stages, their primary responsibility will be to assist with a variety of tasks delegated by more senior team members (Executives & Account Managers).

These tasks may include:

Paid / PPC:

• Keyword research for paid campaigns


• Ad copy creation, quality checks


• Budget tracking, competitor / audience research


• Preparation of reports


• Organic / SEO


• Keyword research


• On-page optimisation


• Content scheduling


• Technical SEO checks


• Competitor analysis


• Preparation of performance reports

The purpose of this phase is to build a strong foundation of knowledge and experience while learning the internal processes, platforms, and standards of the agency.

The apprentice will be expected to develop a clear understanding of paid and organic media platforms (e.g. Google Ads, Meta Ads, LinkedIn Ads, SEMRush) and how they are used to deliver results across different types of client campaigns. As they become more confident and competent in completing assigned tasks accurately and on time, they will gradually take on more responsibility and ownership over specific areas of work. Once they demonstrate a consistent level of quality, initiative, and understanding of client needs, they will be given the opportunity to support accounts more independently or
begin managing smaller campaigns.

This will involve taking a more proactive role in planning and executing paid media strategies, communicating directly with clients, and reporting on performance.

Throughout this progression, the apprentice will be supported with regular feedback, guidance and training to help them grow into a client-facing role within the Experiences team.