Social Media Apprentice

As a Social Media Apprentice, you’ll support the Social Media Manager and wider organic marketing team in creating engaging content, managing social channels, and helping bring the Gear4music brand to life online.

You’ll gain practical experience across content creation, campaign support, community engagement, social media strategy, and digital marketing performance.

You will be given OTJ time to complete your studies, develop your skills, and focus on growing within the world of Digital Marketing.

Social Media Content & Campaign Support

• Support the marketing team in delivering engaging social media and digital campaigns.


• Assist with planning, scheduling, and publishing content across our social media channels.


• Help create engaging social content including short-form video, imagery, captions, and stories.


• Work closely with designers, videographers, and marketers to help bring campaigns and promotions to life.


• Assist with product launches, seasonal campaigns, and brand activity across social platforms.


• Liaise with internal teams to support campaign briefs, creative requirements, and content delivery.


• Support with regular and ad-hoc reporting across social and digital campaigns.

Community Engagement & Trend Monitoring

• Help monitor comments, messages, and audience engagement across social channels.


• Support maintaining a consistent tone of voice and brand presence online.


• Monitor social media trends, creators, and emerging content opportunities relevant to musicians and music enthusiasts.


• Research competitors, trends, and platform updates to help identify new opportunities for content and engagement.


• Bring forward new ideas and trends for social content and campaign testing.

Performance, Insights & Learning

• Support the team in tracking social media performance and engagement metrics.


• Learn how social media contributes to wider marketing and commercial objectives.


• Gain exposure to tools, platforms, and workflows used within a fast-paced eCommerce marketing team.


• Develop an understanding of analytics, campaign reporting, SEO, and wider digital marketing best practices.


• Learn how data and insights are used to improve content performance and audience engagement.


• Complete coursework and learning objectives as part of your apprenticeship programme, applying your learning in a real-world marketing environment.