Apprentice Marketing Executive (Level 4)

You’ll be working on campaigns that drive growth and engagement. You will gain expertise in understanding audiences and developing content and calls to action that will improve our targeting and response from our key segments which include Boarding, International, Early Years, LFA and Sixth Form. You’ll work with our stakeholders both inside and external to the school and you’ll get a real buzz from seeing the impact of your work in action. The role reports to the Marketing Manager in the Marketing, Communications and Admissions Team, and you’ll be working closely with staff, agency and freelance colleagues to deliver your objectives.

This Job Description covers the principal tasks required of the role and is not necessarily a complete list of everything required for the full professional discharge of duties. Key responsibilities include:

Campaign Execution

• Learn how to run a multi-channel campaign, working on key components such as website updating via WordPress.


• Work in project teams on delivering flagship events, ensuring Langley is positioned positively and that delivery is well organised. Support the team in delivering activations, including sourcing merchandise, working with suppliers and internal partners.


• Learn how to analyse campaign data and put in place changes to improve performance.


• Work with Netmatters (our digital agency) to improve Langley’s key search engine rankings, ensuring strong visibility for the top 20 search terms across domestic and priority international markets, refining keywords and driving content optimisation across the team.


• Ensure all business listings are consistently updated across relevant platforms for improved discoverability.


• Learn how AI search is impacting visibility, and work with the agency to support us in getting structured data created to improve our visibility.

Content Creation & Partnership Support

• Support the production of high-quality content via multiple channels – print, digital and outdoor. This might include copywriting or creative work such as video content. Support will be provided.


• Maintain and continuously enhance website content, ensuring relevance, accuracy, and engagement.


• Work with platforms such as Canva to create content and design templates for campaigns.


• Possess an enthusiasm to integrate generative AI into content production and investigate ways to deliver time savings through responsible use of AI.

General Marketing Support

• Raise PO’s and manage any marketing subscriptions that the team has in conjunction with Finance.


• Manage the merchandise inventory and source original merchandise that aligns with Langley for use in events and for Open Days.


• Support the efforts of the team in administrative functions and general production of simple requirements such as business card creation and ordering and simple poster creation.


• Monitor the marketing inbox on Outlook on a daily basis and ensure each item is allocated.