PR & Communications Apprentice

Headland’s PR Apprentice will be required to undertake (but not be restricted to) the following activities as part of their role:

• Writing: Writing for business communications, communicating effectively with PR clients, writing for the media (including articles, news releases, blogs, and case studies)
  Social/digital media: Understanding when and which social media channel is appropriate and how it can be incorporated into a communications campaign. Using social media in a strategic and effective way for companies and brands


• Media liaison: Understanding how the media operates, dealing with day-to-day inquiries from the media, pitching stories and/or products to the media, building relationships with the media (i.e. journalists), creating media lists, monitoring press clippings, sending/receiving press selection products


• Media monitoring: Monitoring the news on a daily basis, flagging relevant articles to internal teams and clients


• Client liaison: Be a key member of the team answering calls from clients when they ring Headland’s switchboard number, and meeting and greeting clients in person when they visit Headland’s office.


• Deliver PR campaigns: Supporting the team in creating new campaigns, working to deliver a strategy for a client or organisation


• Evaluate PR campaigns: Monitoring and evaluating the effectiveness of PR campaigns and measuring their impact


• Research & data analysis: Conducting research for the team and/or clients and reporting key details


• Presentation: Planning, structuring and delivering presentations internally & externally


• Events: Planning, organising and co-coordinating events, meeting the objectives of the brief


• Budgets: Taking charge of small finance processes related to PR campaigns 

Workload management:

The PR apprentice will also be required to demonstrate workload management by undertaking the following activities.

• Time management: Planning, organising, taking the initiative and prioritising workload to ensure deadlines and objectives for both work activities and apprenticeship training are met. Ensuring email/online diaries are kept up to date


• Meetings: Arranging internal and external meetings, ensuring rooms are suitable and attendees needs are catered for (including teas/coffees/ adequate IT set up for video calls etc.), and ensuring the office is adequately stocked with necessities


• Career development: Taking responsibility for personal learning and professional development 

Working with people:

• The PR apprentice will also be required to demonstrate the following in their ability to work with people


• Professional relationships: Developing professional relationships with colleagues and stakeholders, effective listening and verbal/written communication. Ensuring supervisors and coaches are aware of work-in-progress and are briefed when any problems arise. Working with teams to achieve goals and promote a motivated work environment


• Proactivity:  Working within teams to provide support by proactively taking on tasks, and completing tasks with a positive attitude


• Networking: Building a professional network of other PR professionals whilst maintaining a positive company and personal image