MULTI-CHANNEL MARKETER APPRENTICE

This role gives the opportunity to gain hands-on experience across a wide range of marketing and communications activities whilst playing a vital role in the growth of the NFRSA.

It is also a unique chance to develop and use your professional skills for charitable purposes by promoting our support to retired service animals across the UK!

The postholder will support awareness, fundraising, engagement and supporter development through a range of digital and traditional marketing channels.

Key Responsibilities

• Create engaging content for social media, newsletters, email campaigns, printed materials and fundraising appeals.


• Support the promotion of new animal registrations and the support available to eligible retired service animals and their owners.


• Develop stories and case studies highlighting grants awarded and the difference donor support makes.


• Prepare sensitive tribute and memorial content celebrating the lives and service of animals supported by NFRSA.


• Promote fundraising campaigns, events, challenges and community fundraising activities.


• Create content recognising volunteers, fundraisers, ambassadors, sponsors and corporate partners.


• Review, update and improve content across the NFRSA website to ensure information is accurate, relevant and engaging.


• Upload news articles, event information, animal stories, partnership announcements and campaign updates to the website.


• Identify opportunities to improve website performance, user experience and supporter engagement.


• Support planning, delivery and evaluation of multi-channel marketing campaigns.


• Monitor campaign performance using website, email and social media analytics tools.


• Produce reports and recommendations to improve engagement, registrations, fundraising and awareness.


• Conduct audience, supporter and market research to identify new opportunities.


• Support PR activity through press releases, media monitoring and identifying promotion opportunities.


• Work with volunteers, donors, supporters, suppliers and external marketing providers.


• Maintain marketing records in accordance with data protection requirements.


• Support event promotion before, during and after charity events.

What You Will Gain

Experience across digital marketing, website management, public relations, content creation, fundraising communications and campaign analysis, together with a recognised Multi-Channel Marketer apprenticeship qualification.

This is a uniquely varied role with an opportunity for the postholder to shape the future of the charity and to significantly impact the lives of retired service animals and their families.