Business Development Degree Apprentice

Lead management and qualification

• Provide a timely and professional response to inbound enquiries received through website forms, marketing campaigns and other lead generation activities


• Assess and qualify inbound opportunities to understand customer requirements, purchasing potential and suitability of First Intuition programmes


• Route opportunities to the appropriate Customer Manager, Business Development representative or regional team member


• Ensure all lead interactions are recorded accurately within HubSpot


• Track lead progress through the sales pipeline and support follow up activity where required


• Help improve enquiry response times and conversion rates across the business

Business development activity

• Support national business development initiatives aimed at increasing employer and student engagement.


• Conduct targeted outbound prospecting activity to organisations that may benefit from First Intuition services


• Research potential employers, sectors and market opportunities to identify new business prospects


• Assist with the development of employer outreach campaigns in collaboration with marketing and sales colleagues


• Support networking, employer engagement and promotional events where required


• Develop confidence in conducting professional business conversations across telephone, video and face-to-face channels

Dormant opportunity reactivation

• Identify dormant leads and historic opportunities within HubSpot


• Create and deliver structured re-engagement campaigns aimed at reigniting conversations with prospective employers and students


• Work closely with Customer Managers to support conversion of reactivated opportunities


• Monitor and report on reactivation performance and conversion outcomes

CRM and data management

• Maintain accurate and timely records within HubSpot


• Support good CRM discipline across sales and customer management teams


• Ensure new leads, contacts and opportunities are recorded correctly and consistently


• Assist with reporting on lead sources, conversion rates and sales activity


• Support ongoing improvements to CRM processes and lead management workflows

Marketing and commercial alignment

• Work closely with the marketing team to understand ongoing campaigns and promotional activity


• Support the effective handover of marketing generated leads into the sales process


• Provide feedback on lead quality, campaign effectiveness and customer insights


• Help develop case studies, testimonials and customer success stories that support future sales activity


• Contribute ideas for improving the customer journey from enquiry through to booking

Administrative and project support

• Produce accurate reports and updates on lead activity, conversion performance and business development outcomes


• Maintain records of customer interactions and follow up actions


• Support commercial projects and initiatives as directed by the Head of Commercial (Essex)


• Attend team meetings and contribute to continuous improvement discussions


• Undertake additional administrative duties that support the achievement of commercial objectives