Marketing and Ecommerce Apprenticeship

Key Responsibilities:

Marketing and E-commerce:

• Responsible for the day-to-day running of our website, ensuring all products are up to date with accurate imagery, descriptions, pricing and specifications


• Ensure all products and website content are optimised for SEO to improve organic search visibility


• Responsible for the running and development of our eBay and Amazon platforms - identifying new products, maintaining existing listings and regularly reviewing sales performance and ROI


• Manage product listings across all e-commerce platforms, including our own website, eBay, Amazon and any future platforms we introduce


• Work with Google Analytics, Google Ads and Google Merchant Centre to monitor website traffic, conversions, advertising performance and ROI, making recommendations for improvements


• Help develop and improve our digital marketing channels, primarily Facebook, Instagram, TikTok, LinkedIn and X


• Create and maintain a content plan, producing regular engaging content across our social media channels


• Assist with email marketing campaigns to existing and prospective customers using Mailchimp or similar platforms


• Help plan and organise the company's attendance at trade shows, exhibitions and networking events


• Research new marketing opportunities and identify ways to increase brand awareness and generate new enquiries

Sales and Business Development:

• Support the sales team with day-to-day sales and business development activities


• Research and identify potential new customers across our target markets, including businesses, schools, resellers and retailers


• Use platforms such as LinkedIn, Apollo and other prospecting tools to identify new sales opportunities and build targeted prospect lists


• Assist with outbound sales campaigns, including email, telephone and LinkedIn outreach


• Contact prospective customers to introduce our products and services, qualify enquiries and identify potential sales opportunities


• Follow up on marketing leads, website enquiries and existing customer opportunities


• Maintain accurate customer and prospect information within our CRM system


• Assist the sales team with quotations, product information and customer follow-ups


• Develop an understanding of our product range and learn how to identify the right products for different customer requirements


• Monitor sales activity and help track leads from initial enquiry through to completed sale


• Work with the marketing team to ensure marketing campaigns generate measurable sales leads and opportunities


• Help identify opportunities to increase sales to existing customers through additional products, consumables and related services


• Assist with market and competitor research to identify new products, customers and sales opportunities

Stock, Orders and Administration:

• Ensure product and stock information is accurate and up to date across our sales channels


• Assist with inventory checks and stock management


• Monitor product availability and flag potential stock issues to the relevant team members


• Process orders received through our e-commerce channels


• Assist with general sales and marketing administration as required