Wings Skoda Peterborough Sales Executive Apprenticeship

  • Company: WINGS OF PETERBOROUGH LTD
  • Location: PETERBOROUGH, PE1 5BQ
  • Type: Apprenticeship
  • Salary: Apprenticeship Minimum Wage
  • Sector: Sales, marketing and procurement
  • Ref: NAS-2000058791
  • Application Deadline Date: 02/11/2026
  • Start Date: 01/12/2026
  • Positions Available: 1
  • Working Week: Monday - Friday, 08.30 - 17.30. Possibility of Saturday workings and / or shifts. Working week will be confirmed on application.

Brief Description

Our Sales Executives are the main point of contact for customers when they arrive to view or purchase a vehicle.
We are looking for passionate, enthusiastic apprentices to join our team and help us to deliver a customer service experience that will delight our customers and encourage their continued loyalty.

Training to be Provided

Training will be delivered using a combination of virtual classroom, remote learning and face-to-face block release weeks at our state-of-the-art training centre.


Successful applicants must be prepared to travel to the Volkswagen Group National Learning Centre in Milton Keynes to complete their apprenticeship training. All training-related costs are fully covered as part of the programme, including travel, accommodation, and meals.


In the workplace, your personal, dedicated mentor will support your continued learning as you apply the skills and knowledge you have gained through the remote sessions and at the Volkswagen Group National Learning Centre.



Qualifications Received:


On successful completion of the 18-month apprenticeship programme, you will receive the following qualification (or the equivalent qualification for your devolved nation): 


Customer Service Specialist Level 3


Brand specific certifications.

Future Prospects

Volkswagen Group (VWG) is one of the UK’s largest car retailers encompassing premium brands such as Audi, Bentley, SEAT, ŠKODA, Volkswagen, TPS, Volkswagen Group Paint and Body and Volkswagen Commercial Vehicles. This network of retailers spans the UK, providing a wide range of career opportunities.


Once your apprenticeship is complete, you will continue your learning journey and you will have the opportunity drive your career forward. Some of our apprentices have gone on to become team leaders and managers within the retail network or even joined our team at Head Office in Milton Keynes.

Vacancy Detail


  • The Sales department is vital to the success of our business. 

  • Every day is different within the Sales department.

  • As a Sales Executive apprentice, some of your duties will include:

  • Answering customers' eMobility queries and concerns and redirecting more complex questions to a relevant person.

  • Explaining the benefits of and motivation for investing in eMobility from the perspective of customers.

  • Offering a suitable electrified vehicle based on the customer needs.

  • Explain customer related information about the main components of an EV in an easy-to-understand way.

  • Provide consultations to customers on EV batteries and battery charging.

  • Explain, consult and sell battery charging at home via wallboxes prior car delivery.

  • Using the dealership internal systems and ordering system utilised in their relevant market.

  • Explain to customers vehicle production and delivery timeline for each ordered vehicle to the customer.

  • Provide a customer-oriented product experience and explain to a customer the full financial impact and benefits of owning and using a car.

  • Negotiate with customers during the sale of a vehicle

  • Drawing up a new vehicle offers including, e.g. insurance, financing, trade-in, accessories, date of delivery for a vehicle ordered from the factory

  • Collaborating and communicating with the wider team including workshop and management to deliver an amazing customer experience.

  • You will have the opportunity to work with a wide range of products including traditional, hybrid and electronic vehicles.

  • From heritage vehicles to leading edge modern technology, our range will provide you with a varied technical training experience to build your skills as a Sales Executive.

  • We are looking for an enthusiastic, hardworking individual to join our team and embark on a long-term career, with excellent earning and progression opportunities once you complete your apprenticeship.

Other Information

The latest information on the Apprentice National Minimum Wage can be found at https://www.gov.uk/become-apprentice/pay-and-conditions


As part of our commitment to Diversity, Equality and Inclusion, all applications are automatically anonymised by our recruitment system. This is with the aim of realising our ambition to have a workforce that is reflective of the community we serve and eliminating unconscious bias, allowing employees to be appointed based on their talent, skills, and experiences regardless of ethnicity, gender, sexual orientation, or any other protected characteristic.


English and maths guidance from the government changed on 11th February 2025. This employer wishes to support upskilling in both English and Maths by exception and as such the entry grade criteria as advertised still applies.


The closing date for this vacancy is 19/08/2026 and interviews are expected to be held week commencing 31/08/2026. We reserve the right to close the advert early if we receive a sufficient number of applications. We therefore advise candidates to submit their applications as early as possible to avoid disappointment.


Please do not contact the retailer directly. Inspiro Learning carry out the full recruitment service for this employer. Due to the high number of applications, we cannot provide a timescale on when you are likely to receive a response. As most of our roles are recruited for on an ongoing basis, we will contact you if you are successful at progressing to the next step. It is not possible for us to contact every applicant individually. If you have not heard back on a specific vacancy but find another opportunity that is of interest to you, we welcome an additional application. 

Ready to start your adventure?