Digital Marketing & AI Apprentice

Content Creation & Blogging - This is the single most important part of the role. You’ll be responsible for producing a steady stream of educational, trust-building content for the Clearview blog and website:

• Work with our Sales Director and engineers to gather technical knowledge and customer insights, then transform these into clear, engaging blog articles


• Create articles that answer the real questions our customers are asking - covering pricing transparency, product comparisons, honest reviews, common problems, and best-in-class guides


• Optimise all content for search engines (SEO) and AI discoverability


• Manage the editorial calendar, ensuring we publish consistently and hit our weekly content targets


• Target: Build from 1-2 articles per week to 3 per week by month 10

Video Production & Editing - Video is central to our strategy. You don’t need to be a professional videographer on day one, but you’ll develop these skills rapidly.

Film our engineers and sales team answering customer questions, demonstrating products, and sharing expertise in our Insights Test Lab:

• Edit videos for YouTube - adding intros, captions, thumbnails, and calls-to-action


• Cut longer videos into short clips (30-60 seconds) for LinkedIn and YouTube Shorts


• Help organise and produce monthly webinars, managing registration, live production, and post-event content repurposing


• Target: Build from 1 video per week to 2 per week by month 10

Social Media Management:

• LinkedIn is our primary platform. Schedule and publish 3-4 posts per week: article snippets, video clips, team spotlights, industry insights, and event coverage


• Help the MD and Sales Director craft personal LinkedIn posts that build their thought leadership presence


• Manage our YouTube channel: organise playlists, optimise titles/descriptions/tags, and track performance


• Engage with our audience: respond to comments, participate in industry conversations, and build community

Email Marketing:

• Build and send a monthly Clearview newsletter featuring latest articles, upcoming webinars, product news, and a personal note from leadership


• Set up and manage email nurture sequences for different customer segments (OEMs, system integrators, end users)


• Manage list segmentation and ensure GDPR compliance

Analytics, Reporting & AI Tools:

• Track and report on key performance metrics: website traffic, content engagement, lead generation, social media growth, and email performance


• Produce a monthly performance report for the Revenue Team (MD, Sales Director, and yourself) to review


•  Monitor how Clearview appears in AI-generated search results (Google AI Overviews, ChatGPT, etc.) and recommend improvements


• Use AI tools (e.g., ChatGPT, Claude, Canva AI, analytics tools) to assist with content drafting, graphic design, data analysis, and campaign optimisation

Website Support:

• Update and improve website content, including product pages, landing pages, and the Knowledge Hub


• Help build and maintain a Learning Centre that organises content by topic and buyer stage


• A/B test landing pages, calls-to-action, and form placements to improve conversion rates


•  Our website is built on Shopify - experience with Shopify or similar CMS platforms would be an advantage but is not essential