Public Relations Assistant - Apprenticeship

  • Company: CUSTARD COMMUNICATIONS LTD
  • Location: London, WC2B 4HN
  • Type: Apprenticeship
  • Salary: £22,000.00 per year
  • Sector: Sales, marketing and procurement
  • Ref: NAS-2000023786
  • Application Deadline Date: 01/05/2026
  • Start Date: 01/06/2026
  • Positions Available: 1
  • Working Week: Monday - Friday, 09:00 - 17:30 Minimum of 6 hours off-the-job training per week.

Brief Description

Looking to kickstart a career in PR? This Level 4 apprenticeship offers the chance to work with leading hospitality brands, providing you with practical experience and education for a successful career in PR & communications.

Training to be Provided


  • Minimum of 6 hours off-the-job training per week

  • Blended learning, with online study materials, a monthly one-to-one online tutorial, and topic-specific webinars

  • Free attendance at 2 one-day courses on AI and Sustainability

Future Prospects


  • Apprentices will be fully qualified in 20 months, with the opportunity for permanent employment as a PR Executive

Vacancy Detail

You will support a range of clients and PR activities across our portfolio, working with some of the UK's leading hotels and event venues, including: 



  • Supporting our hotel and event venue clients' marketing and administrative activity, including updating website content and scheduling social media posts

  • Compiling and maintaining targeted media lists to support client campaigns

  • Researching industry trends, key calendar moments, events and relevant editorial opportunities

  • Assisting in the preparation of monthly client reports, including activity and press coverage reports

  • Liaising with journalists and influencers to coordinate media opportunities, including press visits

  • Supporting copywriting across a range of materials, including press releases, media alerts, blogs and social media content

  • Assisting in maintaining internal systems, databases and processes, ensuring information is accurate and up to date

  • Monitoring the media to identify relevant coverage and potential opportunities for clients

  • Supporting the use of PR and marketing tools and platforms, such as media monitoring services, distribution tools and email marketing systems (full training provided)

  • Attending internal meetings, training sessions and client meetings where appropriate

  • Contributing ideas to support Custard’s own PR and marketing activity

Ready to start your adventure?