Customer Service Advisor Apprenticeship - Group 1 Ford Basingstoke

  • Company: INCHCAPE RETAIL LIMITED
  • Location: Basingstoke, RG21 6YL
  • Type: Apprenticeship
  • Salary: Apprenticeship Minimum Wage
  • Sector: Sales, marketing and procurement
  • Ref: NAS-2000029974
  • Application Deadline Date: 05/07/2026
  • Start Date: 19/07/2026
  • Positions Available: 1
  • Working Week: Monday - Friday, 8.30am - 5.30pm. However, each of our dealers will have different requirements (TBC).

Brief Description

This Apprenticeship Programme is an exciting opportunity to kick-start your career. This apprenticeship offers a unique opportunity to learn the ins and outs of customer service and vehicle maintenance coordination within the automotive industry. Under the guidance of experienced service advisors.

Training to be Provided


  • The programme typically lasts for 14-months, and you’ll achieve a nationally recognised qualification (Customer Service Practitioner Level 2)

  • All of our apprentices are employed through the dealer network and attend week-long block training at our state-of-the-art training centre in Daventry

  • Block training is complemented by a combination of regular coaching visits from one of our experienced coaches as well as virtual classroom sessions and E-Learning modules

  • Your development is supported through your Apprenticeship journey, with your learning focused towards achieving a qualification recognised across the motor industry

  • This will provide the foundation to develop your career, as there are lots of opportunities within our expanding dealer network to progress and move into new roles once you’re qualified

  • Further details will be made available at a later date

Future Prospects

There are lots of opportunities within our expanding dealer network to progress and move into new roles once you’ve successfully completed the programme.

Vacancy Detail

As a Vehicle Service Advisor, you will develop the ability to interpret customer and business needs using technology and resources to deliver first-class customer service. The role of a Service Advisor typically involves:



  • Assist customers in scheduling service appointments, providing information on available services, and answering enquiries

  • Greet customers in a professional and courteous manner, ensuring a positive service experience

  • Liaise between customers and service technicians to convey vehicle concerns, service requirements, and estimated completion times

  • Learn to interpret vehicle maintenance schedules, service manuals, and repair estimates to provide accurate recommendations to customers

  • Coordinate with the parts department to ensure timely availability of required components for service appointments

  • Keep customers informed of service progress, including any additional repairs or maintenance identified during inspections

  • Handle customer complaints and concerns effectively, striving to achieve satisfactory resolutions

  • Utilise computerised systems to input service orders, generate invoices, and maintain customer records accurately

  • Maintain a clean and organised service reception area, ensuring a professional and welcoming atmosphere for customers

  • Participate in training sessions and workshops to enhance customer service skills, product knowledge, and industry awareness

Ready to start your adventure?