Marketing Manager Apprentice

The Marketing Manager is responsible for our key products: car insurance, home insurance and life insurance, as well as ancillary products such as van insurance and pet insurance. Typical duties include:

• Own the email marketing strategy and performance, using the Actito engagement platform to deliver targeted campaigns that drive engagement, conversion, and revenue growth. Working with our agency to implement testing frameworks, optimise journeys, and continuously improve performance through data-led insights.


• Lead the business’s digital PR strategy in accordance with SEO principles and work with the retained agency to shape campaign and content strategies, ensuring activity is aligned with brand positioning, search strategy, and product priorities, while delivering relevant campaigns that increase visibility, traffic, and conversion.


• Oversee the optimisation and development of key product journeys and landing pages, ensuring the customer experience supports conversion goals and commercial priorities. Use performance data and insights to identify opportunities for improvement and inform future development.


• Lead the onboarding and growth of key partners, coordinating teams to deliver successful integrations and maximise partner performance.


• Work closely with the SEO agency to guide content development and optimisation, ensuring content strategy supports organic growth, product visibility, and long-term traffic acquisition.


• Support the strategic direction and optimisation of PPC activity, ensuring paid campaigns align with wider marketing objectives and contribute effectively to acquisition and revenue targets.


• Manage and develop the Marketing Assistant, providing strategic direction, setting clear objectives, and ensuring delivery of activities that support wider marketing goals.


• Deliver regular performance reporting and insight-led recommendations, communicating results to stakeholders and using data to inform planning, prioritisation, and future marketing strategy.

What we are looking for:

• Mentoring and managing experience.


• Proven experience working with email platforms and managing email marketing campaigns, including planning, execution, optimisation, and performance reporting.


• Previous experience in PR, SEO, PPC and working with digital marketing agencies to deliver performance marketing campaigns.


• Ability to analyse campaign performance across platforms, including GA4 and Facebook Analytics and put forward performance optimisation ideas to meet and exceed KPIs.


• Experience in onboarding and managing external partners and stakeholders.


• Familiarity with applying branding and design principles to email templates, web pages, banner ads and other materials as needed.