Marketing Technology Apprentice

You will be completing Level 3 Multi-Channel Marketer Apprentice

As a Multi-Channel Marketer Apprentice, you help with planning, creating and implementing, impactful marketing campaigns across digital platforms. As part of the Marketing team, the multi-channel marketers will contribute to the implementation of the Marketing strategy and plans. You will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.

Training is a blended learning delivery model: online learning, classroom sessions, work-based training, independent research, workplace projects, one-to-one support and training. Your training will include:

• Creating your Portfolio


• Marketing Principles & Theory


• Branding Theory and Effective Communication


• Understanding Your Audience & Customer Journey


• Research Methodologies and Competitor Analysis


• Understanding Business Vision and Objectives


• Budget Management – Understanding ROI


• Marketing Campaign Planning and Scheduling


• Marketing Plan Implementation


• Content Creation: Planning and Development


• Content Creation: Tools (Practical)


• Copywriting – Persuasive writing techniques


• Quality, Standards and Legislation


• SEO: Introduction


• CMS/WordPress & Cornerstone Content


• Metrics & Analytics: Measurement tools


• Reports & Optimisation: Google Analytics

The Multi-Channel Marketer apprenticeship includes an end point assessment. This is done in the final part of the apprenticeship and is how the apprentice is judged on their learning and will include: 

• Producing a written report


• Portfolio of evidence-based work


• Presentation and Q&A


• Professional Discussion based on portfolio

For a full overview of the Multi-channel Marketer standard, visit https://www.instituteforapprenticeships.org/apprenticeship-standards/multi-channel-marketer.