Digital Account Manager Apprentice - Multi-channel Marketer apprenticeship
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Company: GOUGH BAILEY WRIGHT LTD
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Location: ENGLAND, B61 0LA
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Type: Apprenticeship
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Salary: £20,000.00 per year
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Sector: Sales, marketing and procurement
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Ref: NAS-2000031810
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Application Deadline Date: 06/07/2026
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Start Date: 20/07/2026
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Positions Available: 1
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Working Week: Monday - Friday 9.00am - 5.00pm
Brief Description
We deliver big ideas that do more than just catch the eye - they engage the mind and connect on a human level, and are looking to bring a Marketing apprentice into the team.
This is a client-facing role focused on communication, coordination, and delivery. Responsible for ensuring clients are informed and that work is executed.
Training to be Provided
You will be completing the Level 3 Multi-Channel Marketer Apprenticeship.
As a Multi-Channel Marketer Apprentice, you help with planning, creating and implementing, impactful marketing campaigns across digital platforms. As part of the Marketing team, the multi-channel marketers will contribute to the implementation of the Marketing strategy and plans. You will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.
Training is a blended learning delivery model: Online learning, classroom sessions, work-based training, independent research, workplace projects, one-to-one support and training. Your training will include:
- Creating your Portfolio
- Marketing Principles & Theory
- Branding Theory and Effective Communication
- Understanding your Audience & Customer Journey
- Research Methodologies and Competitor Analysis
- Understanding Business Vision and Objectives
- Budget Management - Understanding ROI
- Marketing Campaign Planning and Scheduling
- Marketing Plan Implementation
- Content Creation: Planning and Development
- Content Creation: Tools (Practical)
- Copywriting - Persuasive writing techniques
- Quality, Standards and Legislation
- SEO: Introduction
- CMS / WordPress & Cornerstone Content
- Metrics & Analytics: Measurement tools
- Reports & Optimisation: Google Analytics
The Multi-Channel Marketer apprenticeship includes an end point assessment. This is done in the final part of the apprenticeship and is how the apprentice is judged on their learning and will include:
- Producing a written Report
- Portfolio of evidence based work
- Presentation and Q & A
- Professional Discussion based on Portfolio
For a full overview of the Multi-channel Marketer standard visit https://www.instituteforapprenticeships.org/apprenticeship-standards/multi-channel-marketer
Future Prospects
Potential for full-time employment upon successful completion of the apprenticeship.
Vacancy Detail
Role Purpose:
This is a client-facing role focused on communication, coordination, and delivery. Responsible for ensuring clients are informed and that work is executed.
Key Responsibilities:
- Attend client meetings to form and maintain client relationships
- Manage communication and follow-ups with clients
- Ensure campaign delivery completion
- Provide support across marketing channels, including socials, Meta and Google
- Use AI to improve campaign efficiency
Success After 6-12 Months:
- Running client communication independently
- Leading parts of meetings
- Owning accounts
- Driving delivery