Marketing Apprentice

The role will sit within the existing digital marketing team and will involve working on real marketing campaigns for the company’s education, childcare, language, guardianship and adventure camp services. The apprentice will support both digital and offline marketing activity, helping to create content, manage campaign assets, update online platforms, monitor performance and contribute ideas to future marketing plans.

The role is designed to give the apprentice broad, practical experience across multi-channel marketing while also supporting the requirements of the Level 3 Generative AI Marketer Apprenticeship.

Key Responsibilities:

1. Marketing Planning and Campaign Support:

• Support marketing planning meetings and contribute ideas for future campaigns


• Help create campaign timelines, task lists and content calendars


• Support seasonal marketing campaigns for holiday clubs, residential camps, language courses and other programmes


• Help coordinate marketing activity across social media, email, website, print and other channels


• Support the review of campaign performance and outcomes

2. Content Creation:

• Help source, create and edit marketing content for social media, blogs, websites, email newsletters, flyers, posters, brochures and other campaign materials


• Create or support reels, stories, short-form video content, graphics and visual assets


• Work closely with colleagues to ensure content is accurate, engaging, on-brand and suitable for the intended audience

3. Social Media Activity:

• Support the publishing and scheduling of content across platforms such as Facebook, Instagram and LinkedIn


• Maintain and support content calendars


• Monitor comments, messages and engagement, and pass enquiries to the correct team member where appropriate


• Review social media performance and research relevant trends and content ideas

4. Website and Email Marketing:

• Update website pages, upload blogs and images, and check website content for accuracy


• Support Mailchimp email campaigns, newsletters and campaign emails


• Help maintain email lists and check links, formatting and branding before campaigns are sent

5. Marketing Data and Reporting:

• Review social media insights, website analytics and campaign performance data


• Track enquiries, leads and bookings where relevant


• Help prepare campaign performance summaries for the marketing and management team


• Use data to suggest content and campaign improvements and support customer journey research

6. CRM, Customer Data and Records:

• Help maintain accurate contact lists, enquiry records and email databases


• Use spreadsheets or CRM-style systems to organise marketing information


• Help segment audiences for campaigns and ensure data is handled carefully in line with company procedures

7. Digital and Offline Asset Management:

• Catalogue photos, videos, logos, graphics, templates and other marketing assets


• Store digital assets in an organised way so the team can find and reuse materials easily


• Help maintain printed marketing materials and support consistency across Educamps and UKG branding


• Use AI tools responsibly to support content ideas, campaign planning, marketing copy, research and content adaptation


• Understand and apply ethical AI use, GDPR and brand safety considerations


• Ensure all AI-supported work is reviewed by the marketing team before being published or used externally