Marketing executive apprentice

Key Responsibilities by Focus Area:

Social Media Marketing:

• Manage Coptrz’s presence on TikTok, Instagram, Facebook, LinkedIn and YouTube


• Schedule and publish posts that align with brand tone and campaign objectives


• Monitor engagement, respond to comments, and help grow our community

Content Marketing:

• Plan, shoot and edit engaging video and image content specifically designed for social media platforms


• Create additional content assets such as graphics, case studies and promotional visuals using tools like Canva


• Collaborate with the wider team to align content with product launches, campaigns and seasonal promotions


• Assist with writing short blogs and website content to support SEO and brand storytelling

Search Engine Optimisation (SEO)

• Support optimisation of web pages and product listings


• Learn how keywords, headings and structure affect visibility on search engines


• Assist with updating content for improved SEO performance

Email Marketing and CRM:

• Build email campaigns using Klaviyo


• Assist with setting up automated email flows (welcome, abandoned cart, post-purchase, etc.)


• Learn how segmentation and content affect open and click rates

Conversion Rate Optimisation (CRO)

• Use Microsoft Clarity to watch how users behave on-site


• Suggest improvements to product pages and landing pages


• Learn how small changes to design and messaging improve sales or enquiries

Analytics and Data Measurement:

• Track performance using GA4, Klaviyo and Shopify Analytics


• Help produce reports that show results from social media and campaigns

Affiliate and Influencer Marketing:

• Assist with finding and reaching out to influencers


• Support with managing partnerships and tracking their performance

Marketing Automation and AI:

• Explore tools that use AI to help with content, email and reporting


• Learn how automation can save time and increase campaign performance

E-commerce and UX Optimisation:

• Build new product listings in Shopify, including images, video and descriptions


• Keep on-site media up to date (banners, hero images, promo graphics)


• Make suggestions for improving customer journey and online shopping experience

Essential Skills and Experience:

• Experience creating and posting video and image content for platforms like TikTok, Instagram or YouTube


• Passion for digital marketing, creativity and storytelling


• Interest in learning how content fits into wider digital strategies


• Willingness to complete a structured apprenticeship programme and apply new skills on the job


• Good communication, organisation and attention to detail

Desirable:

• Experience using Canva, CapCut, Adobe Express or similar editing tools


• Familiarity with basic social media scheduling tools


• An interest in tech, drones or online retail


• Any project, portfolio or example of content you’ve made for social media or marketing