Level 4 AI & Automation Apprentice

Lead Generation & Prospecting

• Research target markets, industries and potential customers.
• Identify and qualify new business prospects.
• Build and maintain accurate prospect and lead lists.
• Use LinkedIn, CRM systems, websites and other data sources to identify potential opportunities.
• ·Support outbound email, LinkedIn and telephone-based prospecting.
• Research prospective customers to identify business challenges and potential technology requirements.
• Use AI tools to assist with prospect research, account profiling and lead qualification.
• Track lead generation activity and identify opportunities to improve conversion rates.

Sales Support

• Support the sales team with identifying and qualifying new opportunities.
• Help arrange discovery meetings and sales appointments.
• Maintain accurate CRM records and update prospect information.

·    Assist with follow-ups, sales communications and pipeline management.

·    Help identify opportunities to cross-sell or introduce customers to relevant Luminor³ services.

·    Use data to monitor sales activity, pipeline progression and conversion.

·    Develop an understanding of Luminor³’s AI, cloud, data, cybersecurity and managed service propositions.

Marketing

·    Support the development of email marketing campaigns.

·    Assist with LinkedIn and social media content.

·    Research topics and trends across AI, automation, cybersecurity, cloud and data.

·    Help create blogs, newsletters, sales collateral and campaign content.

·    Support targeted marketing campaigns aimed at specific industries and customer profiles.

·    Analyse campaign performance and identify opportunities for improvement.

·    Use AI tools to support content creation while ensuring content is accurate, relevant and aligned with Luminor³’s brand.

AI & Automation
·    Identify repetitive sales and marketing processes that could be automated.

·    Map existing commercial processes and identify opportunities for improvement.

·    Explore how AI tools can improve lead research, qualification and customer communications.

·    Assist with creating automated workflows using appropriate low-code/no-code platforms.

·    Explore the use of AI agents to support sales and marketing activities.

·    Use automation to improve CRM data quality and reduce manual administration.

·    Monitor automated processes and suggest improvements.

·    Help measure the time, efficiency and commercial benefits created through automation.

·    Follow appropriate governance, security and data protection requirements when using AI and customer data.

Data & Reporting
·    Collect and analyse sales and marketing data.

·    Produce reports on lead generation, campaign performance and pipeline activity.

·    Identify trends and patterns within sales and marketing data.