Schools Engagement Officer - Business Administration Apprenticeship

The post-holder will deliver high-quality information, advice and guidance (IAG), engaging presentations, interactive outreach activities and well-organised school and community events. They will play a crucial role in ensuring young people, parents and advisers have an accurate and inspiring understanding of the opportunities available at East Durham College. 

Main duties:

• Provide clear, accurate and engaging IAG about EDC’s offer to pupils, parents and advisers in schools, on campus and at regional events


• Deliver assemblies, classroom sessions, workshops, taster activities and careers events that motivate learners and generate increased quality applications


• Work with curriculum areas to support follow-up activity in schools, helping to create meaningful links between subject areas and feeder schools


• Support the delivery of open events, campus tours and in-school presentations to raise awareness of curriculum pathways and progression routes


• Build strong, professional relationships with teaching staff, careers leaders, SEND teams and school administrators to coordinate activity effectively


• Increase the number of schools engaging with the College and maintain regular communication with existing partner schools


• Support the promotion of EDC’s SEND offer in collaboration with the college Inclusive Learning team, ensuring effective transition and progression for SEND learners


• Promote EDC’s Higher Education opportunities in partnership with the College HE team, supporting progression from Level 3 pathways


• Assist in planning and delivering a varied annual calendar of recruitment activities, both on and off campus


• Coordinate distribution of college marketing materials to schools and advisers


• Collect and maintain accurate learner data for follow-up, ensuring all activity complies with GDPR


• Contribute ideas for new, creative ways to engage potential students and strengthen the College’s presence within schools


• Work with the Marketing Team to ensure key recruitment messages are consistent and up to date


• Support promotional activity before, during and after events (e.g. supplying content, images or updates for social media)


• Represent the College professionally at all events, wearing appropriate EDC/Houghall branded uniform


• Record accurate activity and contact data to support evaluation and follow-up


• Gather feedback from stakeholders and use this to help refine and improve engagement activities


• Monitor event attendance, conversion rates, engagement metrics and enrolment trends to inform future activity


• Support the team in meeting recruitment KPIs related to activity levels, enquiry generation, applications and conversion

Other duties:

• Demonstrate and promote the College’s values through day-to-day interactions and engagement work


• Work collaboratively with colleagues across all campuses to support the wider student recruitment cycle


• Support interview evenings, enrolment periods and busy points in the academic calendar


• Maintain a strong understanding of the College offer, curriculum changes and regional education developments


• Comply with all safeguarding, Prevent, equality, health and safety and GDPR requirements


• Undertake any other duties commensurate with the role


• Other duties relevant to all EDC staff members